We’ve worked in-house and in consultancy. From Aston Martin to Volvo, and BBDO to Wolff Olins. We’ve launched cars and complete brands. We’ve advised on the design and market positioning of new models pre-launch. We’ve put together Formula 1 exploitation strategies. We’ve been the trusted partner of a global top-five bank. One of us even helped put a political party into power.


Mark Carbery | Brand, PR, Market Insight

Longshore principal Mark Carbery’s 25 years in the car industry have centred on brand and communications, but his experience extends from concept vehicles to the customer journey. His career has divided equally between working in-house in international automotive companies and providing consultancy, working both B2B and B2C.

As Director of Communications Northern Europe for Michelin he launched the company’s last Formula 1 programme, having previously launched two major new car brands – Lexus and Daewoo, the latter with record share for a new entrant. He also has product experience, having worked closely with OEM planning, R&D and design teams.

He has worked in consultancy since 2001, providing clients from Toyota Motor Europe to RBS with strategic brand communications services and market insight. This includes serving as an associate of international agencies in the PR, advertising and brand sectors, giving them automotive expertise not available in-house. He has also worked extensively with market intelligence, research providers and academic institutions, and in fleet and retail.


The company has a core network of exceptional close associates – consultants with vast knowledge but also fresh and transformational thinking. And with major awards and honours to show for it, from an OBE to a Cannes Lion.

Christopher Macgowan OBE | Industry Leader

One of the automotive sector’s best-known figures and most trusted leaders. Ex-CEO of both its key trade bodies, the Society of Motor Manufacturers and Traders and the Retail Motor Industry Federation, and a powerful advocate of the UK motor industry. Christopher was made an OBE in 2008 and has a Lifetime Achievement Award from the CBI Trades Association Forum. Now a member of the RAC Foundation Public Policy Committee, a Visiting Professor at the University of Buckingham Business School, a National Motor Museum Trustee and a member of the Department for Transport’s Motorists’ Forum.

Sam Livingstone | Vehicle Design/Research Consultant

Vehicle design consultant and commentator. Founder of Car Design Research with clients including VW Group, Toyota, BMW, Renault, Hyundai-Kia, SAIC and Pininfarina, working for their marketing and product planning departments as well as design teams. Sam is also a senior tutor on the Vehicle Design course at the Royal College of Art, is a juror on the World Car of the Year, iF and Louis Vuitton Concept Classics awards, and winner of the Guild of Motoring Writers Design Writer of the Year award.

Joe Simpson | Trend Analyst, Commentator

Trend analyst, consultant and writer. Research Leader at design consultancy Car Design Research. Has a Masters in Vehicle Design from the Royal College of Art. Originally trained as an architect, Joe is an expert on urban mobility, green technology and integrated transport policy, and worked on the London 2012 Olympic Park masterplan. Since 2012 he has headed research in the RCA’ s Vehicle Design department, and writes about car design and technology for titles including Wired, Stuff and Pocket-Lint.

Richard Aucock | Journalist, Blogger

Chairman of the world’s largest motoring journalist organisation, the Guild of Motoring Writers, from 2012-2013. Given its award for aspiring writers as an engineering graduate in 1998 and Headline Auto’s Rising Star of the Year title in 2009. An authority on sustainability, winning the AA’s Environment Award the same year. Now one of the most influential automotive writers, contributing regularly to titles including MSN Cars, a social media expert and prolific blogger, and managing director of Motoring Research.

James Foxall | Journalist, Content provider

Award-winning motoring journalist. Twenty years of experience on national publications and twice the Guild of Motoring Writers’ Consumer Journalist of the Year. Now a weekly columnist for Daily Telegraph Motoring and a regular feature writer for MSN Cars, James has far-reaching experience of producing compelling consumer and press-facing content for car manufacturers as well as media titles, has presented and consulted for ITV automotive programmes and is a motor sport expert.

Rob Golding | Industry Analyst, Writer

Industry analyst and writer, providing essential insight into the financial and business affairs of the industry. An ex-editor of Car magazine and The Engineer, and ex-motoring editor and business editor of the Birmingham Post. Switched to the City as an equity analyst at SG Warburg and UBS, working on Ford’s acquisition of Jaguar. Now an FT conference chairman and speaker, columnist for just-auto.com and contributor to the Economist, Telegraph and Independent.

Simon Carbery | Writer, Brand Strategist, Creative

Advertising creative director, copywriter and brand strategist. Trained at Saatchi & Saatchi, and was a creative director at multinational agencies including, Lowe and Leo Burnett. Simon has worked across the world on major brands in every sector, including more than a dozen automotive brands, and in all media. He has won more than 20 creative awards and has served as a member of the D&AD awards committee.

Neil Tookey | Designer, Brand Strategist, Creative

Designer, creative director and brand strategist. A wealth of experience in branding, design and art direction. Neil has spent most of the last 20 years in the premium and luxury market, helping outstanding brands including Rolls-Royce, McLaren Automotive, Aston Martin, Land Rover, Volvo, Wally Yachts and Camper & Nicholsons create and hone their visual language, and producing customer and press-facing media from printed collateral to digital media.