Longshore specialises in using automotive experience, in-depth knowledge, research and creative thinking to generate insights and identify opportunities and risks for companies, brands and products. This allows us to create more impactful communications strategies which give a brand the relevance to connect more meaningfully with its audience.

We’ve worked with the product planners in the European offices of a global top-three car company to help it raise the price positioning and customer perception of its highest-selling model. We’ve provided thinking on new, more esoteric brand affinities and communications channels for the global office of a premium brand. And we’ve worked with the European design and marketing departments of a growing value brand to advise on the styling, positioning, communication and transformational potential of a new product.

Read some of our Insights by clicking ‘more’ next to any in the archive.

Insights Archive

  • Automotive News Europe Congress: why brand, Barcelona and Amazon matter more

  • Lynk & Co goes back to the future more

  • Geneva motor show – designers, driftwood, elephants and pods more

  • Changing attitudes to mobility: the hidden factor in the PSA-Opel deal more

  • Why Audi’s fall to 3rd place premium brand is a good thing – it’s simple more

  • Tesla, lithium and the battle for power more